5 Benefits of Pay-Per-Click (PPC)

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5 Benefits of Pay-Per-Click (PPC)

Well managed and optimized PPC campaigns can be considered a cost-effective form of advertising.  Unlike traditional forms of advertising, PPC is designed to reach individual site visitors who have already expressed interest in a product or service offer by selecting and clicking on specific advertisements.

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3 New Logo Trends to Try for Your Brand

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3 New Logo Trends to Try for Your Brand

We all know the story. You spend a lot of time perfecting the perfectly trendy design element… and then, just like that, the trend is over. And your cool design goes with it. But it doesn’t have to be that way.

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Why We Like Working with Churches

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Why We Like Working with Churches

I have made it a personal mission to free Pastors and Ministry Leaders from designing flyers so they can spend more time serving people.  I believe the long-term effects of this will be fare greater than a little graphic or banner. When Pastors can pastor, people are transformed, families are made stronger and communities shine brighter.

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Most Small-Business Owners Buy These 5 Digital Marketing Myths

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Most Small-Business Owners Buy These 5 Digital Marketing Myths

Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it. 

Running a digital marketing company, I often hear many small business owners who are under the impression that these myths are true. Regardless of whether you’re a startup or a local business, it’s important to understand fact and fiction when it comes to digital marketing. Below are the top five digital marketing myths, debunked...

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Your SEO Checklist: 4 Steps to Optimizing Your Website

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Your SEO Checklist: 4 Steps to Optimizing Your Website

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

Photo Cred: thenextweb.com

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The Power of the Business Card

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The Power of the Business Card

It can be easy to underestimate the power of a business card. After all, they’re rather small, each one taking up an average of 3.5 x 2 inches of space in the world, usually carrying a person’s name and professional information. Many of them go overlooked after exchanging hands, whether in crowded conference halls or over quiet dinners.

So how powerful can they possibly be?

Imagine this: A designer creates a beautiful business card to promote her creative services. She sends it out into the world. The card is well designed and eye-catching and speaks a truth about her work. Those who receive the card hold on to it, talk about it, appreciate it. Perhaps images of this business card are shared online amongst admirers of creativity. Perhaps the business card is powerful enough to open up career and business opportunities the designer could have never anticipated…

So how powerful can a business card be? Well, who’s to say? If it creates the right kind of promotional buzz, the impact may surprise us.

By: Amanda Aszman

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The REAL Difference Between Marketing & Advertising

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The REAL Difference Between Marketing & Advertising

Advertising is just one component, or subset, of marketing. Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing efforts. As you market your company and its products or services, keep in mind all the facets that work together to constitute marketing...

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Digital Marketing: What is it, and Why it Matters

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Digital Marketing: What is it, and Why it Matters

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

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